Orlando Health Spring Lake Medical Pavilion

It was an honor to work with Orlando Health on signage for their brand new facility - Spring Lake Medical Pavilion. The 60,000-square-foot healthcare complex is one of the first full-service, outpatient medical pavilions in Florida. It’s a beautiful space requiring an assortment of custom signage. SunDance was responsible for printing and installation of signage throughout the building including: ADA signage, directional signage, parking signs, imaging warning signs and injection molded outdoor lettering and signage.

Over the past two years, SunDance has developed one of the most comprehensive Large Format offerings in Central Florida. Utilizing flexible and rigid printing technologies to develop products such as, simple signs, to large scale concept and environmental interior design projects.

SunDance Chairman of the Board hosts Opera Orlando Fundraiser

SunDance's Chairman of the Board John Ruggieri and his wife Audrey hosted Opera Orlando's fifth annual Valentine's Concert Fundraiser. The sold-out event included a luncheon, private concert and dessert for attendees. Titled "Music and Words of Love," the musical program featured four opera singers performing Act III of La Boheme. The singers were joined by world class violinist Ayako Yonetani and Opera Orlando's music director Robin Jensen.

For more information on Opera Orlando and their upcoming events, visit OperaOrlando.com.

SunDance Donates to Eagle Creek Elementary School's Literacy Night

SunDance recently donated a large format job for Literacy Night at Eagle Creek Elementary in the Lake Nona neighborhood of Orlando. The life-sized alien cutouts were characters from the children's book Aliens in Underpants by Claire Freedman. The cutouts served as a photobooth for the event which was by all accounts a success.

From Eagle Creek Elementary's Facebook post:

Literacy night was a HUGE success! We welcomed over 150 Panthers to our "Reading is OUT OF THIS WORLD" night. Students ate alien cookies, listened to silly alien stories and shopped our book fair. It was a BLAST!

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Make Your Finishing Even Finer with Dimension

Of all the ways to make your printed products stand out, finishing techniques might be the most eye-catching.

Decorative techniques are particularly spectacular. These include foil stamping, embossing, die cutting, and textured coating. All of these finishes enhance engagement by virtue of their unique beauty. They’re visually attractive, but more than that, they add dimension.

Decorative finishing brings a higher value to your materials because of this 3D effect. You can use these finishes on more products than ever before. In fact, the sky’s pretty much the limit. Picture using them on pocket folders, stationery items, business cards, posters and other wall hangings, report covers, books, packaging, labels, and even folding cartons.

Raised UV Coating

Raised UV Coatings

Raised UV printing, (also referred to as 3D UV or Sculpted UV), is a spot UV technique that builds up the UV coating to create dimension you can both see and feel. Raised UV is completely different from other forms of tactile finishes such as embossing, which presses a design into the paper, and thermography, which has raised ink. Raised UV allows the clear UV coating to be completely independent of ink or pressing a design through both sides of a piece.

Tactile Printing Effects

Flooded coating has the same feel across the piece. High gloss UV coating feels slick, while soft-touch laminate has a velvety feel. Spot UV printing can leave sections of the paper with a different finish all together. However, when these are combined with additional layers, a piece can become a work of art. Or even a functional piece with braille writing and diagrams for the sight impaired.

Enhancing Graphics with Raised UV

Some of the most amazing uses of Raised UV is in enhancing photography. A football where you can feel the grain of the hide, an iguana where you can feel every scale, droplets of ‘water’ on a beer bottle, or the feel of an orange peel are all possible. Or use it to make your headline actually pop off the paper.

Hidden and Ghosted Effects

Designers are beginning to use Raised UV to create entire elements of a piece that are not in the actual print. Headlines or design aspects can be done only in the Raised UV coating to make them stand off the paper. This allows a cost-effective piece to feel extremely expensive, adding to the inherent value of your product or campaign.

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Neuroscience

The Neuroscience of touch and haptic response in print is an exciting new area of research. Sappi has put together a great resource for this at sappi.com/neuroscience-of-touch

“In humans touch represents a powerful form of non-verbal communication. Our sense of touch plays a fundamental role in daily life, from learning about objects to communicating with other people.”

-Dr. David Eagleman

Designing for Raised UV

Raised UV is not difficult to design. Raised areas are their own layer in your artwork, much like a dieline or fold lines. You can even take your image and modify it in Photoshop to mask everything but the areas you want raised. By lining up your Raised UV layer with the original artwork, you can plan for the final piece and ensure that the additional UV will line up exactly the way you designed it. Give the lines on your picture some texture, give specific materials in your photo a different feel, or just accentuate specific areas to make your piece stand out from the rest.

Raised UV Designer Tips & Tricks

Some best practices to help you in your design development:

• Submit your mask as an additional layer within your final pdf artwork.
• Use vector images or high resolution images of at least 300 dpi.
• Try not to use type under 18pt as it will be lost.
• Keep Raised UV masks 1/16” or .625” from trim edges, folds, scores or creases.

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VIDEO - Turn the Volume UP on your marketing with our expanded and EXCLUSIVE 3D UV Finishing Services!

Turn the Volume UP

on your marketing with our expanded and

EXCLUSIVE 3D UV Finishing Services!

Your printed products tell a story every time someone sees, touches and holds your marketing materials. SunDance wants to make sure you are leaving a lasting impression and promoting your brand with the latest print technology. We are excited to announce our most recent purchase of MGI Jet Varnish 3D UV Machine. This equipment offers a unique way to literally turn the volume UP on your next project. Add a new level of dimension with our spot, raised or 3D sculpted UV to create a visual and tactile experience for your prospects and customers.  

Great Company Strategy Includes Employee Ownership in Company Success

SunDance was featured on the American Printer website, in Sid Chadwick’s column. The piece discusses SunDance’s continued efforts to make employees a part of the company’s success through incentive programs. This has attracted the best and the brightest of the local workforce, reduced turnover and inspired the employees to cut waste whenever possible.

Read the article here

SunDance invests and expands in-house finishing services with the power of PUR Binding

Located in Orlando, Florida, SunDance Marketing Solutions offers clients of varying industries a highly unique full-service print, finishing, and production destination that also includes branding and creative design. As such, they produce a variety of products, ranging from traditional trade catalogs and other direct mail, to innovative, large format canvas wall prints and other wall graphics.

“Our customers turn to us because we’re a one-stop, highly dependable resource for all their marketing and promotion needs,” remarked JohnHenry Ruggieri, Managing Partner at SunDance. “Since we handle a job from design to distribution, we deliver an all-encompassing comfort level for our clients that’s fairly unique. But they also count on SunDance to be at the forefront in delivering high-quality end-products that are also efficiently produced.”

SunDance University (SDU) Collateral

SunDance held the first event for SunDance University October 13th, 2016. Thursday, October 13, SDU hosted Daniel Dejan, North American Print/Creative Manager for Sappi, for two classes: Haptic Brain/Haptic Brand and Special Effects and Finishing Techniques.

The campaign included a save the date, registration materials, online ads, emails, email signatures, and a website where attendees registered. All with the SDU branding, colors and messaging consistent.

USPS Rate Changes Go Into Effect January 22, 2017

While these changes do NOT directly affect the vast majority of our mailing projects we feel it is important to keep our clients aware of postal changes. If you have any questions regarding these changes please contact us for clarification.

From the Pitney-Bowes Website:

Postal rates & promotions

The U.S. Postal Service (USPS) announced price changes for Mailing & Shipping Services. These new rates will go into effect on January 22, 2017.

The postage price for one-ounce Metered First-Class™ Letters is dropping from 46.5 cents to 46 cents, while the postage rate for a one-ounce stamped letter is growing from 47 cents to 49 cents. This means small businesses will have a 3-cent savings on metered letters over stamped letters.