Die Cutting & Embossing

Die Cutting & Emobssing

Die Cutting

Die Cutting is the process of stamping a printed piece with a custom shape much like a cookie cutter called a die. A die can be used to cut the corners off of playing cards or business cards, to take sections out of a piece to create windows, and to form elaborate effects such lace. Many companies have their own dies with brand specific shapes, but the majority of dies are standardized templates or shapes, such as circles.


Embossing uses a stamping method much like Die Cutting, however the paper is not cut, but rather stamped with a shape. The relief or impression that the stamping creates gives a printed piece dimension. Often used to make logos stand off the page, it can also be used for design elements or to create a general texture. It can be used in tandem with various finishes such as foil for an even more impressive effect.


Diebossing (also known as inline embossing/diebossing dies) combines two powerful finishing services - die cutting and embossing/debossing - into one single process (and one stunning effect!). This can save on setup time and costs without skimping on the “wow” factor. In a single pass, you can die cut and create embossing (create a sculptured effect that is above the substrate), debossing (create a sculptured effect that is below the substrate) and texture (special patterns to create dimensional, tactile images) effects.

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Location & Hours

SunDance is located in south Orlando, near the interesections of The Beachline (SR528), Orange Blossom Trail (US17-92), and Florida's Turnpike (SR91). Just minutes from The Orange County Convention Center, International Drive, the attractions and Downtown Orlando, we service most of the Central Florida Area.

SunDance Orlando Printing, Graphic Design, Mailing Services & Large Format Sales: 407-734-7444  Office: 407-563-5004  8am-5pm M-F



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