Your privacy is important to us. This Privacy Policy explains what personal data we collect, why we collect it, and what we do with it when you visit our website, SunDanceUSA.com (the “Site”).

Information We Collect

We collect information about you in a few ways:

A. Information You Voluntarily Provide

When you interact with the Site, you may provide us with personal data, such as:

• Contact Information: Name, email address, phone number, and mailing address (e.g., when you fill out a contact form or subscribe to a newsletter).
• Inquiry Details: Information you submit through forms, chats, or emails regarding your interest in our products or services.

B. Automatically Collected Information (Tracking Tools)

We use various tools to help us analyze how visitors use our Site, advertise our business, and manage customer relationships. These tools may automatically collect data, including:

• Device and Usage Data: IP address, browser type, operating system, pages viewed, time spent on pages, links clicked, and the referring URL.
• Location Data: General location derived from your IP address.
• Interaction Data: Information on how you interact with our advertising campaigns.

The primary tools we use that collect this data are:

How We Use Your Information

We use the information we collect

• To Provide Services: Fulfilling your requests and providing the products or services you’ve inquired about.
• To Communicate: Responding to your inquiries, sending you updates, newsletters, and marketing materials (if you’ve opted in).
• To Improve Our Site: Analyzing traffic and user behavior to troubleshoot, maintain, and continually improve our Site and offerings.
• For Marketing and Advertising: Measuring the effectiveness of our advertising and delivering relevant ads to you on third-party platforms.
• For Security: Protecting the security and integrity of our Site and business.

Legal Basis for Processing (Applicable to EU/EEA Users)

We rely on the following legal bases to process your personal data:

• Consent: When you explicitly give us permission (e.g., subscribing to a newsletter).
• Legitimate Interests: When processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights (e.g., site security, analyzing site traffic).
• Contract: When processing is necessary to perform a contract with you or take steps at your request before entering a contract (e.g., processing a service request).

Cookies

The Site uses “cookies” and similar tracking technologies. Cookies are small text files placed on your device to help the Site provide a better user experience. They are used to retain user preferences, store information for things like shopping carts, and provide anonymized tracking data to third-party applications like Google Analytics.

You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

Sharing Your Information

We do not sell or share your personal data, unless required by law, subpoena, or other legal processes, or to protect our rights or the safety of others.

Third-Party Tools

• Google Analytics: You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on.
• Google Ads: You can manage your preferences for the Google advertising network via the Google Ads Settings page.
• HubSpot: Data collected by HubSpot is used for our internal marketing and customer relationship management.

Data Security

We implement reasonable security measures designed to protect your personal data from unauthorized access, disclosure, or modification. However, no data transmission over the Internet or storage system can be guaranteed to be 100% secure. For any mailing lists or other data for your own customers you provide to us in the course of doing business, we are SOC II certified (Type 1 and 2) and HIPAA compliant.

Your Data Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data (“right to be forgotten”).
• Object to the processing of your data.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or our data practices, you are welcome to contact us.

SunDance
9564 Delegates Dr.
Building A
Orlando, FL 32837

407-563-5004
contactus@sundanceusa.com

Last updated October 1, 2025