SEM - Search Engine Marketing

SEM - Search Engine Marketing

SEO (Search Engine Optimization) is the science (or art) of putting your web page in front of people who might be searching for something like your product or service. We can optimize your site for the most accurate crawling by search engines, target your content to the most effective keywords for your industry, and create plans for internet outreach with the end goal of getting you higher on results pages. We utilize a combination of SEO, cost-per-click campaigns, affiliate marketing, social media, link building and other avenues to increase your presence on the web.

SEO - Keyword Rich Content

Determining keywords and phrases your prospective clients are likely to use is the first step. We look at the competition both locally and at large to create a plan that best showcases what you have to offer. We'll then segment that data into intent based groupings that dictate a user flow. Once we have the basics for the sales funnel planned out, we can then begin crafting keyword rich content for both search engines and end users. Including images and videos with your content helps both aspects immensely and in turn help each other.

SEM - Search Engine Marketing

Once your content has been created, you can begin to submit your new pages to various search engines. Doing this correctly with attention paid to the correct format and syntax is key to successful search engine ranking, or SERP (Search Engine Results Page).

PPC - Pay Per Click Advertising

Sometimes, in crowded markets, a sound SEO/SEM plan is not enough. A paid advertising strategy may need to be implemented. We can set it up for you and show you how to create your own ads, place bids on specific keywords and maintain your own account, or we can manage it for you.

Social Media, Maps, Apps and Real World Applications

We can help you rank locally in mapping programs, app specific searches, social media and give you real world applications to boost your website traffic.

Analytics - Site Traffic and User Flow Reporting

You'll need to know more about your users and the way they use your site than whether they pick up the phone or fill out a form. You need to see where people respond, or bail completely. Where they spend time or choose to scroll through. In doing so, you can begin to learn more about your clients and what they are looking for, how they wish to be approached and are most likely to engage your services or purchase your product. It is a process, but having the data to back up your decisions shortens the learning curve and reveals the path toward a positive return on your investment.

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Location & Hours

SunDance is located in south Orlando, near the interesections of The Beachline (SR528), Orange Blossom Trail (US17-92), and Florida's Turnpike (SR91). Just minutes from The Orange County Convention Center, International Drive, the attractions and Downtown Orlando, we service most of the Central Florida Area.

SunDance Orlando Printing, Graphic Design, Mailing Services & Large Format Sales: 407-734-7444  Office: 407-563-5004  8am-5pm M-F


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