How to prepare artwork for printing

Many files sent to us cannot be output exactly as delivered. File problems (ranging from missing fonts to incorrect page size to overprint issues) can result in anything from a minor inconvenience to delays, cost overruns, unanticipated proofing rounds, late-stage design changes or even unhappiness with a finished job.

The best way to avoid any issues is to factor in printing from the earliest possible point in the planning stage. Prepress doesn’t have to start when you deliver the file to us – it starts when you begin planning your project. Preparing printing specifications(specs) may seem like a distraction from actual designing, but if done early and correctly, we can become your best ally in making exactly the project you envision, on-spec, on-time and on-budget.

When in doubt, consult us! Our experienced and knowledgeable staff is always available to assist you with any questions you may have.

Print Layout

How To Plan Your Print Layout

Trim Line: This is the finished size of the piece.

Live Area: Keep any important information within this area. The live area is smaller than the trim size to take into consideration the binding if the content is placed on the left or right of a spread so that you don’t lose any copy that is too close to the spine.

Bleed Area: The more bleed you can offer, the better. The minimum bleed for a printed piece is 0.125in (1/8in) but some specs require more than that (wide-format, for example, is 0.25 inches). Take special consideration to keep the bleed area in mind when working with an image in Photoshop that you are placing into InDesign for print preparation.

Crop Marks: Indicate to the bindery department where to cut the paper. Do not use bleed marks, as this sometimes confuses the cutter.

Image Resolution

To ensure print quality, please make sure image resolutions are between 250 to 300 ppi (pixels per inch).

Large Format pieces can be a lower dpi/ppi as their viewable distance increases. For instance at ten feet as an optimal viewable distance, a 100 dpi image will appear similar to a higher dpi image.

CMYK vs RGB

Many of the colors you may use in RGB mode are not achievable using standard four-color process printing. It is always best to create your document from the start in CMYK color mode to get a better idea of how your colors will print. Some notable exceptions are tradeshow signs or large format prints, but the best way to know for sure is to check with us first.

Deciding To Use Black or Rich Black

What is the difference between black and rich black?

When printing with black color, there are two types of black you can use.

• Black – 100 K: Can be used for body copy and barcodes
• Rich Black – 40C 40M 40Y 100K : should be used when printing blocks of black

Crossovers

Watch out for text and artwork elements that ‘cross over’ from one page to another in bound materials. Be mindful that not all of the finished pieces will line up exactly from page to page due to the mechanical nature of bindery equipment. It's important to design around these issues to ensure your project's success.

Crossovers in Perfect Binding

As a rule we generally advise against doing crossovers in perfect bound books as they do not lay flat. The binding creates a gap that makes it difficult to create a seamless crossover for images and text.
However, if you choose to do a crossover in a perfect bound format, these design tips can help make for a more successful finished piece:

1. Create an overlap for the image of at least 3/8"-  or more for a larger book. You can do this by shifting your image 3/8 to the outside of the page and overlapping the image in the center. Make sure this alteration is done on the live art area, not as a replacement of the bleed.

2. If an image crossover is needed, another option is to blend the image to a subtle pattern or solid color on the inside edge, so that any difference in overlap will be less noticeable.

3. Stay away from crossing over diagonal lines, letters, or geometric patterns. These images will be much more noticeable if they do not crossover properly.

4. Avoid centering an image or text over the spine gap. This is one of the biggest issues for crossover, as it is nearly impossible to get this right in a perfect bound book.

5. Make sure all text is within a safe margin of at least 1/8"-2/8" from your gutter. Copy outside those parameters runs the risk of being cut off in the binding.

6. Make a mockup and use binder clips as a perfect bound simulation. This can give you an idea of how a crossover will work with your current design, so you can make any necessary adjustments.

PUR Perfect Bound Crossovers

Preparing A File With Spot UV / Varnish Coating

If you are using a spot varnish or spot UV coating on your printed piece, it is best to create a specific layer and spot color named “varnish” or “UV”.

• First, create your swatch in the New Color Swatch panel (see figure on right)
• Then, select the image(s) or text block(s) upon which you wish to apply the varnish or coating.
• Add a new layer, duplicate the elements (Ctrl/Cmd+J) and apply the spot color to the elements on that new layer.
• Set new object to Overprint Fill under Attributes panel.
• Turn on Overprint Preview (under View menu) to preview.

Dielines / Score Marks

As with spot varnish / UV, please create a new spot color called “dieline”. It is common practice to make this display as 100% magenta.

Also set this to Overprint Stroke under Attributes panel and place it on a separate layer. Score marks can be indicated as a dashed line or placed on a separate layer that is labeled “crease’ or “fold’.

If you are re-using a dieline from a previous job that we printed, please let us know early in the process so we can save money (and time) by using an existing die!

Using Adobe Illustrator

Always create illustrations intended for print in CMYK color mode

• Turn on bleed (.125” normally, .25” for large-format) (CS4 and higher)
• Set Raster Effects to 300ppi
• Please convert all text to outlines before submitting a native Adobe Illustrator file for output.
• Use of Adobe Illustrator is not recommended for multiple page documents. This software is intended for vector logos, illustrations, and signs. Feel free to submit Illustrator files for large format work, but we recommend InDesign for page layout for offset and digital work.

Using Adobe Photoshop

• Feel free to create files in either RGB or CMYK color mode. RGB mode will give you a wider range of colors and offer more advantages with using filters and color transfer modes, but if using RGB be sure to check View > Proof Colors or use the Gamut Warning tool to preview how the color will convert to CMYK and print. Gamut Warning indicates which colors will not print as expected.
• If creating images from scratch, be sure they are 300ppi at intended output size. If an image is smaller than 300ppi, our RIP will issue a warning in the Preflight report, so it is best to enlarge the image in Photoshop or else it will appear ‘blocky’ rather than just ‘soft’.
• If creating entire layouts or backdrops in Photoshop, remember to include enough bleed by making the document size 0.25” inches larger in width and height (0.125” bleed on both sides).
• We always discourage using Photoshop for typesetting or final output. It is always recommended to use InDesign for this.