SunDance

03 Jun

Geo-Framing
Geo-Framing allows marketers to go back in time and capture device IDs at an event that happened in the past and map those device id’s back to their business or homes so that they can display relevant ads in real time.

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03 Jun

Geo-Fencing
Geo-Fencing allows marketers to communicate their message to people in specific locations by targeting phones and other IP devices in a specific “fenced” area.

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03 Jun

Gatefold & Double Gatefold
A Gatefold Brochure is divided into four panels that fold onto each other size. The left side panel and the right side panel fold in toward the center of the sheet creating a large center panel twice as wide as the two end panels, known as a gatefold. If folded over again in the middle, this is known as a Double Gatefold.

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03 Jun

Ganging
Gang Runs or Ganging is when 2 or more printing projects are run together on the same sheet to print at the same time.

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03 Jun

Full-Color Printing
Full-color printing or 4-color process is the full color spectrum offset printing method using Cyan, Magenta, Yellow and Black plates, otherwise known as CMYK.

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03 Jun

Fugitive Glue
An adhesive formulated to firmly attach two materials together while remaining pliable in order to facilitate separating the two items at a later time without damage to the materials. This glue remains sticky and has become commonly known as “booger glue.”

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03 Jun

FPO
The print terms “For position only” or FPO is used to show placement of images that do not print. Example: die cut, emboss, deboss, spot UV in the proofing process.

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03 Jun

Foil Stamping
Foil Stamping is a process where hot foil is stamped onto the surface of printed material, creating a foil finish and uniquely imprinted texture. A foil die is created based on the dieline art file. The foil die is set-up on the foil press, heated up and pressed between a roll of foil and the printed piece to imprint only at the desired location.

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03 Jun

Foil Sleeking
Sleeking is a foil application process for digital substrate applications. The sheet is printed digitally with black ink on the HP Indigo to identify the areas in which the foil will be applied. A foil roll is then loaded onto the laminator, and the foil roll is heated/adhered to each sheet. When the sheet makes contact with the foil roll, it sticks ONLY to the inked black areas which were digitally printed on the Indigo. The unique quality of the HP Indigo liquid inks allows the foil to stick. The HP Indigo also allows for variable data printing, which means sleeking can be applied to variable areas, creating a unique foil effect that is different on every finished print piece.

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03 Jun

Foil Die
A Foil Die is a sculpted die used for hot foil stamping. Most often manufactured using state-of-the-art CNC machines using vector art which is permanently engraved into a sheet of brass or other thick metal. Die’s can be simple or complex in nature depending on the pattern. Die’s are often produced with duplicate patterns on the same sheet (such as a company’s logo) so that the same pattern can be stamped on various print pieces at one time, increasing efficiency and registration.

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SunDance

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SunDance

Geo-Framing

Geo-Fencing

Gatefold & Double Gatefold

Ganging

Full-Color Printing

Fugitive Glue

FPO

Foil Stamping

Foil Sleeking

Foil Die

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