For SunDance's own website, we wanted to do something special, inhouse with our own Creative & Marketing Team. We started with making it responsive, which means to make sure the same site looks great on any screen, large or small. We then took analytics and competititve analysis into account while laying out the content and menu structure. By doing so, the information isn't just easier for visitors, but it's startegically laid out so that search engines can find the material just as easily. We then worked on making it fast, with compressed graphics, code and video. The result is a website that can grow right along with us over time.
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