SunDance held the first event for SunDance University on October 13th, 2016. Thursday, October 13, SDU hosted Daniel Dejan, North American Print/Creative Manager for Sappi, for two classes: Haptic Brain/Haptic Brand and Special Effects and Finishing Techniques.
The campaign included a save the date, registration materials, online ads, emails, email signatures, and a website where attendees registered—all with the SDU branding, colors, and messaging consistent.
The day-long event included two educational sessions by Daniel Dejan, North American Print/Creative Manager for Sappi, and a catered lunch. Attendees were given a personalized badge, SDU bag, Paper Cut Calculator, Postal Cheat Sheet, SDU pen, SDU notebook, and a copy of each of the latest books from Sappi: *The Standard 5* and *A Communicator’s Guide to the Neuro Science of Touch*.
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