Relentless One Rocket Kit Box
Relentless One Rocket Kit
The goal of this mail campaign, aimed towards admissions personnel in other collegiate settings, was to celebrate the close of the university’s 60th anniversary. The kit consisted of a custom box, the Estes model rocket, a decal sheet for personalizing your rocket, and a postcard with a message from the institute’s president, Dr. Dwayne McCay. These were then assembled and shipped with a custom FIT return label to recipients across North America. The rocket kit is a homage to FIT’s adventurous spirit; the model rocket is playful, attention-grabbing, and engages the recipient.
Sundance assisted in creating the layout and die line for the custom box to perfectly fit the kit’s contents. The finishes chosen, such as the gloss lamination applied to the box’s exterior, add to the sleek, stylish design- further encouraging the recipient to open it.
Florida Institute of Technology (FIT) is a private nonprofit research university based in Melbourne, on the “Space Coast” of Florida. Originally founded as Brevard Engineering College in 1958 to support NASA, the university celebrated its 60th anniversary last year.
