Scratch-and-Sniff Scented Printing
SunDance is proud to offer many specialty finishing options to make your marketing memorable, including scratch-n-sniff. This can be for enjoyment, like a tourism campaign highlighting their local signature fruit or a cleaning brand making shelf cards to show off a new scent option. Utility companies often use it for education, making sure customers know what a gas leak would smell like.
Studies show people can recall a scent and its related memory with 65% accuracy after a year, significantly higher than things we see or even taste. And scratch-and-sniff packaging increases customer engagement, promoting sampling at the point of sale.
How it Works
To include a scratch-n-sniff application on your products you can either select a fragrance from our extensive stock scent library (things like apple, leather, chocolate, coffee, orange, cedar, rose, and more), or even create a custom fragrance. Because of the nature and pricing of the specialized material, any scratch-n-sniff option is usually only viable for high-volume production runs.
If you’d like to see how SunDance can add scratch-and-sniff to your packaging or marketing materials, contact us to speak to one of our specialists. If you already know your specs and want to see pricing immediately, request a quote.
