The objective of this campaign was to drive attendance for an Open House hosted by Comar at their recently $7 million dollar renovated Rancho Cucamonga facility in CA. This was a multi-channel campaign consisting of a “Save the Date,” oversized postcard, and a dimensional mail invite with bottle cut out. Both mail pieces contain a PURL to make responses each to capture and track. Campaign achieved a 9% response rate for open house event. Project pieces included the following: Save the Date Oversized Postcard, Dimensional Mail Invite, Sales Handout and Banners/Signage at event.
Production Notes:Save the Date: 12x15 Oversized Postcard on 16pt. Mirri Board printed 4cp/4cp + White
Invitation: Bottle was printed on PETG Clear .060 thick and then Contour cut to bottle shape. Bottle was then adhered to a variable insert printed on Mirri Board. Additional insert was printed on Pearlescent Ice Cover and then all components were inserted into a clear envelope for mailing.
