Bringing the Untamed Safari to the Concrete Jungle
https://sundanceusa.com/portfolio/design/item/181-sundance-marketing-safari-holiday-party-case-study#sigProId1579c8ba5a
Being primarily a high-end printing company, we have a certain guilty pleasure in abusing our resources to make unique invitations for our guests. The bosses love it since we invite our good friends (who also happen to be our clients) and it gives us an excuse to show off our stuff!
We came up with a beautiful and playful scenery to invite our guests on an excursion in the Kenyan safari, with an open bar!
The cover and envelopes
To give them a nice, authentic look, the envelope covers were hand molded and inserted with envelopes that were made of wood grain birch. As an added touch, we marked them a real wax seal of our Sundance logo.
The invitations
Using a reverse stepped accordion fold, we created a living tapestry on our invitations. The wildlife was removable and revealed a piece of information on the party. Even the "Go Wild" tagline was crafted on reverse embossed wood! Pretty nifty right?