Every Door Direct Mail (EDDM) is one of the most cost-effective and impactful ways to get your marketing materials into the hands of local customers. At SunDance, we make it easy to design, print, and mail EDDM campaigns that get noticed. Whether you’re looking to build brand awareness, promote a seasonal sale, or announce a new location, EDDM gives you the power to reach every address in your target area — without the need for a mailing list.

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to deliver marketing mail to every address within a targeted area — without the need for a purchased mailing list. Instead of sending pieces individually, EDDM enables you to blanket entire neighborhoods, ZIP codes, or carrier routes with your message. It’s a simple, affordable way to promote products, services, events, or grand openings to the people who live and work closest to your business. Whether you’re reaching residential homes, businesses, or both, EDDM helps you build brand visibility exactly where it matters most.

Benefits of Every Door Direct Mail (EDDM)

EDDM offers businesses of all sizes a simple and powerful way to engage with potential customers in their mailboxes. Key benefits include:

• Cost-Effective Marketing: EDDM campaigns eliminate the need to purchase mailing lists or postage permits, helping you reach large audiences at a lower cost.
• Highly Targeted Reach: Choose specific ZIP codes, neighborhoods, or carrier routes to ensure your message hits the most relevant households or businesses.
• Increased Visibility: Larger-sized mail pieces stand out and are more likely to capture attention, boosting your brand’s exposure.
• Flexible Quantities: Whether you want to send a few hundred pieces or tens of thousands, EDDM is easily scalable to match your campaign goals.

At SunDance, we can handle the design, printing, bundling, and drop-off at USPS, making EDDM an effortless marketing channel for your business.

Industries That Benefit from EDDM Campaigns

Many different industries can take advantage of the broad reach and affordability of Every Door Direct Mail:

• Retail Stores: Promote new product launches, seasonal sales, and store openings to your local market.
• Restaurants and Cafés: Advertise menus, coupons, and grand openings to nearby households.
• Service Providers: Plumbers, landscapers, and real estate agents can raise local awareness and drive lead generation.
• Healthcare Providers: Clinics, dentists, and wellness centers can promote services to targeted communities.
• Entertainment Venues: Theaters, museums, and event organizers can use EDDM to increase attendance and brand awareness.

No matter your industry, EDDM helps you build a stronger local presence with ease.

Customization Options for EDDM Campaigns

A well-designed mailpiece can make all the difference in grabbing attention and inspiring action. SunDance offers a range of customization options to make your EDDM campaign as impactful as possible:

• Custom Sizes: We can design mail pieces that meet USPS EDDM requirements while maximizing visual space.
• High-Quality Finishes: Choose from glossy, matte, or soft-touch finishes to create a tactile experience that leaves a lasting impression.
• Vivid Full-Color Printing: Our state-of-the-art presses ensure your designs are crisp, vibrant, and true to your brand.
• Variable Data Printing (VDP): While traditional EDDM doesn’t require personalization, we can assist with VDP campaigns when a more tailored approach is needed.
• Creative Design Services: Our experienced in-house design team can help you craft compelling layouts that deliver your message clearly and beautifully.

From bold headlines to eye-catching imagery, every detail is carefully considered to ensure your campaign gets results.

Partner with SunDance for EDDM Success

SunDance simplifies the Every Door Direct Mail process from start to finish. Our experienced team will guide you through route selection, USPS requirements, design, printing, bundling, and delivery to the post office. With our deep knowledge of direct mail marketing and advanced print capabilities, you can trust SunDance to help your brand make a big impact — right in the homes of your ideal customers.

Ready to take your local marketing to the next level? Contact us today to start planning your EDDM campaign!