CleanFlake™ Labels, Enabling the Recycling of PET Containers
Recycle More PET Packaging
PET (polyethylene terephthalate) is a strong, lightweight, and transparent plastic that’s used in a variety of consumer packaging. Additionally, PET offers recycling potential, providing brands the option to market their product with attractive packaging that produces less waste. Up to 100% of a PET container can be composed of rPET, with no limit to the number of times the PET material can be reused for containers.
Traditional pressure-sensitive label adhesives contaminate the plastic and hinder recyclability. That’s why CleanFlake™ labels are the perfect complement to PET packaging since they improve the recycling process and increase rPET yield.
Advantages of CleanFlake™ Labels
CleanFlake™ is a labeling solution that provides brand owners the opportunity to enhance product packaging while reducing their footprint. Take advantage of its many benefits to achieve packaging that both differentiates your brand and supports sustainability.
- Allows for PET recycling, reducing fossil fuel usage
- Offers creative design freedom with label artwork
- Available in clear or white BOPP films, and now a semi-gloss paper
- Available with rPET liner made from 30% Post-Consumer Waste (PCW) content
- Compatible with the existing value chain and recycling requirements
- Passes the most stringent testing available from international trade associations
Now that you understand why more brands are switching to CleanFlake™ labels, let’s take a look at how the technology works.
Clean Label Separation from PET Containers
Self-adhesive labels typically limit PET recycling, particularly food containers, due to adhesive contamination. Avery Dennison’s CleanFlake™ technology overcomes this issue by enabling labels to cleanly separate from PET containers during the sink/float washing process. With no adhesive residue left behind, PET recyclability dramatically improves.
CleanFlake™ labels work with a variety of PET packaging and consumer markets such as:
- PET bottles, jars, trays, and thermoforms
- PET containers destined for further recycling
- Food, beverage, personal care, household cleaning, and more
- Labeling of pre-blown or freshly blown PET bottles
These labels work with a variety of markets and PET containers, making them an ideal labeling solution for practically any product. Available in clear films, white films, and semi-gloss paper, the design opportunities to differentiate your brand are countless!
Elevate Your Brand with Recyclable Packaging
Move toward beautiful eco-friendly packaging by selecting labels that are compatible with the recycling process. CleanFlake™ labels give you the design flexibility of traditional self-adhesive labels, but with the bonus feature of clean label separation for enhanced PET recycling. Add shelf appeal to products with attractive labels that support PET recyclability — talk about a win/win for your brand and the environment!
Call 407-734-7444 or submit a quote request to explore CleanFlake™ labeling solutions for your brand!
Joanna brings over 20 years of fine art and wide-format printing experience to SunDance, offering a unique artist’s perspective on every project. Her hands-on approach, eye for detail, and creative problem-solving ensure high-quality, standout results. Known for embracing unconventional challenges, she’s dedicated to customer satisfaction. Outside of work, Joanna creates equestrian art, rides her Thoroughbred, plays violin, and enjoys time with her husband and their many pets—including dogs, cats, turtles, and a parrot. She’s also an avid kayaker.