Tradeshow Recovery…. Could there be a glimmer of light at the end of the COVID-19 tunnel?

Tradeshow events have been a staple in most B-B marketers tool bags, and while virtual tradeshows have tried to fill the gap –they just are NOT the same!

A model created by CEIR, Center for Exhibition Industry Research (www.ceir.org), predicts the tradeshow/event industry will soon exit the COVID tunnel with small, regional events already beginning to happen and larger shows picking up in the third quarter.
Many shows have just postponed first and second quarter events to Q3 and Q4 of 2021, giving this battered industry a glimmer of light at the end of this tunnel.

This prediction is spot on for Central Florida and the Orlando Orange County Convention center has been poised and ready since the shutdown in March of 2020. In fact, OOCC is the LARGEST convention space, out of 16 venues, open for business across the US right now. Orlando has hosted more than 50 events from March 2020 – December 2020 under modified operations to ensure social distancing and safety. It is clear the Central Florida convention market, along with their hospitality, manufacturing, hotelier and tourism supporting markets, are ready and open for business. Along with the experience to prove it!

Click here to download our pre, during, and post tradeshow cheat sheet!

Let’s chat! 

Joanna Quentin

Joanna brings over 20 years of fine art and wide-format printing experience to SunDance, offering a unique artist’s perspective on every project. Her hands-on approach, eye for detail, and creative problem-solving ensure high-quality, standout results. Known for embracing unconventional challenges, she’s dedicated to customer satisfaction. Outside of work, Joanna creates equestrian art, rides her Thoroughbred, plays violin, and enjoys time with her husband and their many pets—including dogs, cats, turtles, and a parrot. She’s also an avid kayaker.

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