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When it comes to choosing packaging for your products, you have a lot of options. So many that it might be overwhelming to find the perfect packaging. Two broad packaging categories that you will find are flexible packaging and rigid packaging. This cheat sheet will help you differentiate these types of packaging materials.
Innovation can be simple. As simple as listening. The simple step of listening to our clients instructs our next move. Is your provider listening to you?
Learn more about the company’s past, present, and future to see why the SunDance team has an unwavering commitment to “yes.”
When it comes to print, the cheaper option is not always the best option. As consumer, you will have to weigh the pros and cons.
SunDance proudly partners with Avery Dennison for label and packaging materials. Our in-house, standard, film label stock Avery Dennison clear and white BOPP films have been recognized to comply with the Association of Plastic Recyclers (APR) Critical Guidance Protocol for HDPE Recycling. These BOPP films are the first to pass testing and SunDance could not be prouder to use Avery Denmison’s film portfolio.
The second study detailed in this white paper complements the previous study and provides additional validation, while also taking an additional step by evaluating purchase data. It shows that in a highly competitive category, where consumer personal preference is a significant factor in the purchase decision-making process.
High-visibility enhancements are processes that increase product visibility, stimulate attraction, hold attention, and convey an image of value. To stand out in a sea of similar products requires packaging that pops! High-visibility enhancements include processes such as embossing, specialty UV coatings, metallic/foil finishes, and more. These enhancements allow packages to jump off the shelves, become prominent in front of customers, and ultimately increases the chances of purchase. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CUshop Consumer Behavior Lab. The results state the ability of a package to attract the shopper's visual attention has a strong influence on a consumer's decisions to purchase; making it cleat that high-visibility enhancements on packages are effective.
We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing
First impressions are everything. Your company logo is the first introduction to your business that potential clients see, so it has to make an impressive impact. Looking to powerfully build your brand? Keep in mind the following five tips to incorporate into your company logo design, and you’ll be well on your way to becoming a thriving name in your industry.
Personalization is an extremely powerful tool when used right. Personalization is proven to improve marketing efforts and increase the value of potential and current customers.
Discover, nurture, and motivate your customers to take action with our latest turnkey solution, SunDance Direct Plus. SunDance Direct Plus combines physical direct mail with online digital ads to SUPERsize your reach and generate greater response rates.
We are excited to announce our recent purchase of MillerBevco’s Model 547 Automatic Stringer. This equipment acquisition increases our capacity for hangtag and stringing. The Model 547 Stringer is designed to tie knots in looped strong or elastic either with or without cards or ribbons