#asksundance: How Do You Help Tradeshow Clients Engage with Leads?
We help our trade show attendees three ways. First of all, pre-show, we help them create customized mailing programs to reach out to their database and their prospects to invite them to the show, letting them know where their booth is. Along those lines, we also recommend not being too salesy about that, provide some useful tips about the city, where the show is taking place. For instance, provide a list of the top five steakhouse restaurants close to the trade show location, something along those lines.
For the show itself, one of the things we provide is we help customers create their booths with graphics and things of that nature, that makes their booth welcoming and accessible to their leads coming to the trade show. The other thing that we also recommend is make it interactive for your leads as they come into the booth. The longer they stay in your booth, the more likely you will be able to get more information and provide them information as far as what they are looking for.
Make it interactive along the lines of spin the wheel to win a promotional item, maybe a raffle that you announce, that you’re going to announce at a certain time of day, or even a photo booth. With a photo booth, customers love to take photographs, and they love to share them on social media. So that is just another opportunity to get your name out on social media.
And then finally, and this is the biggest one that a lot of customers fail to do is the follow-up. Follow-up, it takes a lot of time and effort to put together a show and also to attend a show. So be sure you send a handwritten thank you note out to your prospects and customers that came into your booth, thanking them for taking the time to come into your booth.
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As a successful working artist, Joanna brings a unique perspective to every customer’s printing project. With over twenty years in the fine art and wide format printing industry and plenty of hands-on experience, she understands that attention to detail, quality materials, and a dash of creativity is key in producing a piece that you are proud to stand behind. Her commitment to customer satisfaction and willingness to explore “outside the box” solutions to difficult or unusual printing requests make her a welcome addition to the SunDance team. When she is not creating commissioned equestrian artwork for her clients or art galleries she is often found jumping over fences on her Thoroughbred horse or relaxing at home with her husband and their four dogs, two cats, three turtles, and African Grey parrot. She is also an accomplished violinist, avid amateur kayaker, and is extremely uncomfortable talking about herself in the third person.