In addition to the design behind our rebrand, we needed to take into consideration technical and practical applications as well. How will we translate the logo in different formats, including black-and white or one color? How will the new logo work with promotional items, digital formats and signage? 

A full company rebrand is not something to take lightly, nor is it something that happens overnight. Phasing out previous collateral, changing signs and in-house materials, email signatures, websites, social media, company uniforms and vehicles — all of those changes take time, energy, and money. Making sure our employees understand the concept and goals of the new branding was essential in making the transition smoother.

It’s also important to make the public (particularly clients and 

prospects) aware of your rebranding efforts. We launched our SunDance University educational series around the same time as our rebrand, and used this as an opportunity to introduce our new color palette and logo through the program.

 Need information on how to start the process? Give SunDance a call, 407.734.4333, today to get it started!

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