Why Is Design So Important?

“don’t judge a book by its cover.” While that’s an important rule in polite society, it goes right out the door when it comes to retail applications.

Often with good design, less is more – for instance a beauty product might have just a simple logo mark with a holographic foil stamp on the box; just enough shine to catch your eye. But then a label for a microbrewery’s latest offering might tell a tale with detailed illustrations of hops, citrus, and whatever other flavors lie inside. In any of these instances, Sundance is well suited to help you understand your customer, your competitors, and translate that knowledge to eye-catching design on a well-executed canvas; whether that’s a brochure, a retail package, or even a mural wall wrap in your neighborhood café.

About Pia:

Pia Crawford began her career in graphic design, and with over 20-years of print production experience, let her guide you through the creative process and get started with your creative brief today.  

Call Pia at 407-563-5004 ext. 251 today! 

 

Joanna Quentin

Joanna brings over 20 years of fine art and wide-format printing experience to SunDance, offering a unique artist’s perspective on every project. Her hands-on approach, eye for detail, and creative problem-solving ensure high-quality, standout results. Known for embracing unconventional challenges, she’s dedicated to customer satisfaction. Outside of work, Joanna creates equestrian art, rides her Thoroughbred, plays violin, and enjoys time with her husband and their many pets—including dogs, cats, turtles, and a parrot. She’s also an avid kayaker.

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