A native Floridian, Kathie started her career as a commercial artist for Dallas area newspapers in the 1980s. Longing for the sound of the waves hitting the shore, she returned to her hometown of Daytona Beach and obtained her Industrial Psychology degree from the University of Central Florida. Upon graduation she immediately put her new degree and previous production experience into action as production management overseeing design, prepress, printing, manufacturing and distribution. Working in an ever changing environment with emerging technologies, Kathie embarked on a journey to find a new home where she could deliver unique data-driven solutions while providing an exceptional customer experience, leaading her to SunDance. Kathie’s role is to merge her technical knowledge, love of the Daytona area and her concierge service as the east coast sales executive for Volusia County.