Video – SDU scores BIG and WINS with a 10.6% direct response rate!
Thursday, October 13, SDU hosted Daniel Dejan, North American Print/Creative Manager for Sappi, for two classes: Haptic Brain/Haptic Brand and Special Effects and Finishing Techniques.
Overall SDU achieved a 10.6% response rate on the multi-channel campaign and secured a 53% conversion rate with nearly 70 attendees. Post event survey revealed attendees were delighted with the content and Daniel’s presentations.
Some comments left on the survey include:
“Just as he told us: I got an email on this event and didn’t respond till I got the printed package in the mail.”
“Very insightful. Looking forward to the next one!”
“It was like DESIGN porn.”
Be sure to watch from more information on SDU’s upcoming Spring 2017 Class Schedule!