SunDance
The second study detailed in this white paper complements the previous study and provides
additional validation, while also taking an additional step by evaluating purchase data. It shows
that in a highly competitive category, where consumer personal preference is a significant
factor in the purchase decision-making process.
High-visibility enhancements are processes that increase product visibility, stimulate attraction, hold attention, and convey an image of value. To stand out in a sea of similar products requires packaging that pops! High-visibility enhancements include processes such as embossing, specialty UV coatings, metallic/foil finishes, and more. These enhancements allow packages to jump off the shelves, become prominent in front of customers, and ultimately increases the chances of purchase. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CUshop Consumer Behavior Lab. The results state the ability of a package to attract the shopper’s visual attention has a strong influence on a consumer’s decisions to purchase; making it cleat that high-visibility enhancements on packages are effective.
We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing
First impressions are everything. Your company logo is the first introduction to your business that potential clients see, so it has to make an impressive impact. Looking to powerfully build your brand? Keep in mind the following five tips to incorporate into your company logo design, and you’ll be well on your way to becoming a thriving name in your industry.
Personalization is an extremely powerful tool when used right. Personalization is proven to improve marketing efforts and increase the value of potential and current customers.
Discover, nurture, and motivate your customers to take action with our latest turnkey solution, SunDance Direct Plus. SunDance Direct Plus combines physical direct mail with online digital ads to SUPERsize your reach and generate greater response rates.
We are excited to announce our recent purchase of MillerBevco’s Model 547 Automatic Stringer. This equipment acquisition increases our capacity for hangtag and stringing. The Model 547 Stringer is designed to tie knots in looped strong or elastic either with or without cards or ribbons
Choosing the right partner for a print project can be daunting. With so many options available, how can you be sure you are selecting the best “fit”? While price is often a driving factor in the selection, we believe there are three areas of importance that should never be overlooked.
Did you know Stand-up (SUP) Pouches, a flexible packaging product, are projected to grow at a rate of 6-6.5% per year to 2022? Stand-up Pouches are an ideal solution for many types of products, including food and beverages, pet food, natural and organic products, and sports and nutrition products.
Human beings are attracted to glossy objects. Shiny cars, dazzling diamonds, sequined gowns conjure up images of the good life. As expected, glossy paper is more aesthetically appealing than matte paper. Gloss products/objects have been linked to more favorable attitudes and higher purchase intentions. So why do people like gloss? In addition to positive feelings evoked by the attractiveness and beauty of gloss, gloss’ preference also is related to, an essential resource, fresh water.