Category: Uncategorized

What Makes SunDance Labels Different?

Labels need to speak as the representative for both the product and the brand. There is no “one size fits all” for product packaging and product labeling.

Flexible vs Rigid Packaging: Cheat Sheet

When it comes to choosing packaging for your products, you have a lot of options. So many that it might be overwhelming to find the perfect packaging. Two broad packaging categories that you will find are flexible packaging and rigid packaging. This cheat sheet will help you differentiate these types of packaging materials.

At SunDance, Innovation is Listening

Innovation can be simple. As simple as listening. The simple step of listening to our clients instructs our next move. Is your provider listening to you?

SunDance vs. Vistaprint

When it comes to print, the cheaper option is not always the best option. As consumer, you will have to weigh the pros and cons.

White BOPP Films Recognized for HDPE Recycling

SunDance proudly partners with Avery Dennison for label and packaging materials. Our in-house, standard, film label stock Avery Dennison clear and white BOPP films have been recognized to comply with the Association of Plastic Recyclers (APR) Critical Guidance Protocol for HDPE Recycling. These BOPP films are the first to pass testing and SunDance could not be prouder to use Avery Denmison’s film portfolio.

The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study

The second study detailed in this white paper complements the previous study and provides
additional validation, while also taking an additional step by evaluating purchase data. It shows
that in a highly competitive category, where consumer personal preference is a significant
factor in the purchase decision-making process.

An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence

High-visibility enhancements are processes that increase product visibility, stimulate attraction, hold attention, and convey an image of value. To stand out in a sea of similar products requires packaging that pops! High-visibility enhancements include processes such as embossing, specialty UV coatings, metallic/foil finishes, and more. These enhancements allow packages to jump off the shelves, become prominent in front of customers, and ultimately increases the chances of purchase. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CUshop Consumer Behavior Lab. The results state the ability of a package to attract the shopper’s visual attention has a strong influence on a  consumer’s decisions to purchase; making it cleat that high-visibility enhancements on packages are effective.

Which is Cheaper Offset or Digital Printing?

We are often asked how SunDance determines if a project should be produced using digital or offset technology. One of the driving factors is order quantity. Assuming there is no variable data such as personalization which would require the use of digital technology, Offset printing