The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study
The second study detailed in this white paper complements the previous study and provides
additional validation, while also taking an additional step by evaluating purchase data. It shows
that in a highly competitive category, where consumer personal preference is a significant
factor in the purchase decision-making process.
Click on the link below to read full case study.
The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study