SunDance Wins Silver ADDY
SunDance won a Local Silver ADDY Award for our sparkling snow globe card celebrating the 2025 holiday season. The eye-catching mailer won in the Direct Marketing/Direct Mail category.
The American Advertising Awards is the advertising industry’s largest competition in the U.S., conducted annually by the American Advertising Federation (AAF) to recognize the creative spirit of excellence in the art of advertising. The 2025 Local ADDY Awards were presented at the AAF Space Coast Awards Gala on February 21, 2026.
“Creative excellence is at the heart of our company and is a value we strive to deliver for every client project,” said JohnHenry Ruggieri, SunDance president. “This holiday gift with its unique snow globe generated an avalanche of praise from our clients. Nearly every team at SunDance had a hand in it.”
The award-winning holiday mailer consisted of a shiny pouch with a transparent window hinting at the contents. A red ribbon printed on pearlescent paper created a fun ‘unwrapping’ experience. Along with its distinctive snow and palm tree motif, the mailer featured intricate die cuts and foils which showcased the snow globe surprise inside. A handful of colorful glitter was inserted into each flexible pouch, and recipients were able to create their own sparkling Florida snowfall by simply adding water.
“Our team thrives on working together to meet project challenges and deliver ‘wow’ experiences,” added Ruggieri. “To be recognized with an ADDY Award makes their efforts that much more satisfying.”
We are proud of all the awards we’ve won! Contact us today to get your next project started.
Orlando native Sarah Fowler Wolfe brings nearly two decades of experience to SunDance, specializing in digital and inbound marketing from their early days. She holds a bachelors degree from Florida State University (Go Noles!) and has had the opportunity to work in many industries including IT/SaaS, nonprofit, government, construction, and transportation. She loves clear communication, effective visuals, and building strong professional relationships.