Human Creativity, Computer Efficiency: How We Use AI at SunDance
Innovation has always been a core part of our company. Decades before AI became ubiquitous our team adopted intelligent automation to improve quality, efficiency, and our clients’ experience.
Intelligent Printing
We started ‘intelligent printing’ right from the beginning in the early 2000s, using Heidelberg‘s Color Assistant in prepress and press operations. Color Assistant automatically measured and adjusted color profiles on our machines, ensuring consistency and accuracy across every job. Leveraging this early form of AI reduced setup times, minimized waste, and cemented the color reliability that became one of our trademarks. We still use Color Assistant Pro, Heidelberg’s advanced system for intelligent ink control and color matching. The AI is constantly refining results, giving our customers sharper images, tighter tolerances, and superior print quality.
On our HP presses, the built-in AI and machine learning automatically optimizes calibration, detects and corrects defects in real time, maintains consistent print quality across long and variable runs, and supports our sustainable practices by reducing both waste and energy consumption.
Streamlined Prepress
Prepress can be where a lot of time is lost or found at a printing company. At SunDance our experienced prepress team employs Signa Station, which uses automation and AI logic to eliminate repetitive tasks, catch potential errors, and streamline work. By automating rule-based decisions our team can focus on creativity and problem-solving while making sure jobs move through the workflow quickly and accurately with fewer touchpoints.
Planned Workflow
We also use Heidelberg’s Prinect Performance Advisor Technology (PAT), essentially a digital consultant. Using AI and data from over 13,000 connected presses worldwide, PAT benchmarks our performance, identifies bottlenecks, and provides actionable recommendations to increase efficiency and reduce waste. We are often even able to use PAT to address inefficiencies before they impact production!
Another powerful layer of our automation is Enfocus Switch, a modular workflow tool that uses rules-based intelligence to route, process, and check files automatically. It’s basically a digital traffic controller; moving jobs between systems, flagging errors before they reach press, and reducing the need for manual intervention. Our operators are able to focus on innovation and quality while Switch makes sure jobs flow smoothly from order to output.
Client Tools
And after all that, at SunDance AI is not only for behind-the-scenes efficiency. With Aleyant Pressero we are able to offer web-to-print portals that integrate directly with our production workflow. Clients can place orders, customize products, and track orders online while Pressero’s rules-based automation and AI-driven job routing instantly put every order into the right workflow.
With automated steps in the process SunDance can reduce makeready time, cut waste, and keep production running at peak efficiency for our clients. Meanwhile our creative and expert team is able to provide concierge-level customer service and industry-leading quality printing.
If you’re ready to bring your project into the future of printing, contact us or request a quote today to see how we can make your ideas into reality.

Orlando native Sarah Fowler Wolfe brings nearly two decades of experience to SunDance, specializing in digital and inbound marketing from their early days. She is passionate about getting the word out about the beautiful work SunDance does so well, and working to grow our company and our customers’ businesses. Wolfe holds a bachelor of arts degree from Florida State University (Go Noles!). She has had the opportunity to work in many industries including IT/SaaS, nonprofit, government, construction, and transportation. She loves clear communication, effective visuals, and building strong professional relationships.