Designing Cost-effective Direct Mail Pieces
Through the use of compelling design elements, you can make your direct mail piece more unique and engaging. Think about using specialty printing techniques (UV coating, embossing, opaque inks, foils), specialty papers, thicker stocks, coatings and varnishes to give your mailer an edge over the competition. Experiment with new designs and colors — and don’t be afraid to be playful with your branding. For example, a colorful envelope costs the same to mail as a white envelope, but it can make a much bigger impact. Another option is to find a unique way to get your recipient involved with an interactive element, like scratch offs, scented inks, or stickers.
SunDance can help you get creative while staying within standard postage rates. Download our Postal Rate Cheat Sheet today for a handy guide to current rates and specs, and contact your SunDance representative to learn more about enhancing your next direct mail project.
JohnHenry leads SunDance’s print manufacturing with a passion for innovation and efficiency. He holds an MBA from Rollins College and a Psychology degree from Lehigh University. Before returning to the U.S. in 2006, he managed his family’s 50,000-acre game reserve in Kenya. His experience at Comar Inc. in Marketing and Tech Support further prepared him for today’s dynamic market. Fluent in Kiswahili and a black belt in Shim-Shin-Do, JohnHenry is truly a unique and versatile leader.