An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence
High-visibility enhancements are processes that increase product visibility, stimulate attraction, hold attention, and convey an image of value. To stand out in a sea of similar products requires packaging that pops! High-visibility enhancements include processes such as embossing, specialty UV coatings, metallic/foil finishes, and more. These enhancements allow packages to jump off the shelves, become prominent in front of customers, and ultimately increases the chances of purchase. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CUshop Consumer Behavior Lab. The results state the ability of a package to attract the shopper's visual attention has a strong influence on a consumer's decisions to purchase; making it cleat that high-visibility enhancements on packages are effective.
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An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence
Joanna brings over 20 years of fine art and wide-format printing experience to SunDance, offering a unique artist’s perspective on every project. Her hands-on approach, eye for detail, and creative problem-solving ensure high-quality, standout results. Known for embracing unconventional challenges, she’s dedicated to customer satisfaction. Outside of work, Joanna creates equestrian art, rides her Thoroughbred, plays violin, and enjoys time with her husband and their many pets—including dogs, cats, turtles, and a parrot. She’s also an avid kayaker.