An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence
Standing out in a sea of similar products requires packaging that pops! High-visibility enhancements, such as embossing, specialty UV coatings, metallic/foil finishes, help you achieve just that. High-visibility enhancements increase product visibility, stimulate attraction, hold attention, and convey an image of value. These enhancements allow packages to jump off the shelf and become prominent in front of customers. The Sonoco Institute of Packaging Design and Graphics at Clemson University, in partnership with R. Andrew Hurley’s research program, conducted an eye-tracking study in the CU shop Consumer Behavior Lab. The results state the ability of a package to attract the shopper’s visual attention has a strong influence on a consumer’s decisions to purchase; making it clear that high-visibility enhancements on packages are highly effective in increasing customers’ likelihood of purchase.
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An Initial Study into the Impact of High-Visibility Enhancements on Shelf Presence
As a successful working artist, Joanna brings a unique perspective to every customer’s printing project. With over twenty years in the fine art and wide format printing industry and plenty of hands-on experience, she understands that attention to detail, quality materials, and a dash of creativity is key in producing a piece that you are proud to stand behind. Her commitment to customer satisfaction and willingness to explore “outside the box” solutions to difficult or unusual printing requests make her a welcome addition to the SunDance team. When she is not creating commissioned equestrian artwork for her clients or art galleries she is often found jumping over fences on her Thoroughbred horse or relaxing at home with her husband and their four dogs, two cats, three turtles, and African Grey parrot. She is also an accomplished violinist, avid amateur kayaker, and is extremely uncomfortable talking about herself in the third person.