Brands are Returning to Print Magazines & Catalogs
In our increasingly digital world, consumers get fewer tangible items to enjoy, or any mail that isn’t junk! A magazine can enable a slower, deeper connection with a customer; be passed from person to person, live on a coffee table, educate, delight, and evoke a full brand story.
Microsoft celebrated its 50th anniversary this year by launching a print magazine. They’ve already published two issues, with a third coming soon.
And as the holiday season approaches, many brands are using nostalgia to activate buyers. Penguin Random House is offering a Year in Books catalog by request, encouraging readers to browse through and circle their favorites as gift ideas for loved ones a la toy catalogs of the 90s.
This video showcases the tactile pleasure of a magazine we printed:
Many more brands are using print magazines or catalogs to connect more tangibly with customers. Oatly, So Yummy, Hinge, Bottega Veneta, and of course Red Bull, to name just a few.
If you’re ready to give your customers a new hands-on way to experience your brand, let us know. The SunDance team will be happy to help you think through the possibilities and create something memorable. We can help design and lay out if needed, and handle everything from prepress to printing and mailing in-house. From simple and straightforward to elevated luxury, let’s get your brand in their hands.
Orlando native Sarah Fowler Wolfe brings nearly two decades of experience to SunDance, specializing in digital and inbound marketing from their early days. She is passionate about getting the word out about the beautiful work SunDance does so well, and working to grow our company and our customers’ businesses. Wolfe holds a bachelor of arts degree from Florida State University (Go Noles!). She has had the opportunity to work in many industries including IT/SaaS, nonprofit, government, construction, and transportation. She loves clear communication, effective visuals, and building strong professional relationships.