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Consumers encounter sustainability messages everywhere: on product labels, in advertising, and throughout the shopping aisle. For brands, the challenge is turning those messages into packaging that delivers a better everyday experience. Consumers encounter sustainability messages everywhere: on product labels, in advertising, and throughout the shopping aisle. For brands, the challenge is turning is What do […]
McDonald’s Golden Arches. Nike’s iconic Swoosh. Coca-Cola’s flowing red-and-white script. Each is instantly recognizable through a distinctive combination of shape, color, and packaging. That recognition is no accident. Every choice of color, shape, and design is intentional – the result of strategic marketing and investment. Once established, these visual identities remain consistent across products and […]
For a coffee brand, the experience begins before the first sip. Customers notice the aroma when they open the bag, the flavor in the cup, and the packaging that catches their eye on the shelf. The right pouch needs to support all three. SunDance now offers custom coffee valve pouches that pair a freshness-focused feature […]
Great packaging protects a product, communicates a brand story, and makes life easier for the customer. Increasingly, brands are asking it to do something else: use resources more thoughtfully throughout its life. That is the idea behind designing packaging for a circular economy. Instead of treating disposal as an afterthought, a circular approach considers what […]
In today’s competitive environment, brands need packaging that captures attention, reaches market quickly, and matches consumer demand. Seasonal flavors, limited-edition releases, holiday promotions, regional campaigns, and new product launches provide valuable opportunities to create excitement and connect with customers. But they also create a practical challenge from a production standpoint. Printed packaging must adapt quickly, […]
What Is Variable Data Printing? Variable Data Printing (VDP) is a digital printing process that allows text, images, graphics, and layouts to change from one printed piece to the next, all within a single print run. Instead of producing identical materials, VDP uses data (from a CRM, spreadsheet, or database) to create unique, personalized print […]
Held on August 21st, the annual event celebrated standout work across Florida’s print and packaging community. SunDance earned top recognition as Florida’s Best Printer along with 58 Best of Category Awards, 45 Awards of Excellence, and 28 Judges Awards. SunDance also received three special trophies: Best Invitation for the Dr Phillips Gala Box, Best Art […]
Great packaging tells a story before a customer ever opens the product. It communicates quality, builds trust, and helps a brand stand out in a crowded marketplace. For All American Canine, that meant creating custom flexible packaging that reflects the premium quality of its dog treats while delivering the durability and shelf appeal today’s consumers […]
Your customers are forming opinions about your brand before they read a single word. They notice the package. The color. The photography. The paper. The way information is organized. They notice how something feels in their hands and how easy it is to understand. They may not consciously analyze those details, but they respond to […]
Walk down any cereal aisle today and you’ll see a familiar sight: colorful cardboard boxes lined neatly across the shelf. Brands, flavors, and graphics have evolved over the decades, but the packaging itself has not. For more than a century, cereal has relied on the same basic format: a paperboard carton around an inner liner […]
When it comes to trading card games, first impressions matter. Before players ever shuffle the deck or open a pack, they experience the packaging. A well-designed deck box does more than protect the cards inside. It creates excitement, reinforces your brand, and helps your product stand out in a competitive market. At SunDance, we produce […]
Every time one of your company vehicles leaves the parking lot, it’s making an impression. The question is: What impression is it making? A professionally designed vehicle wrap transforms your car, van, truck, or fleet into a rolling advertisement that works everywhere you drive. Unlike digital ads that disappear when your budget runs out, vehicle […]