Project/Campaign Name: Open House 2016
Brief Description of Clients’ Business:
Comar is a specialty packaging and dispensing provider with a longstanding reputation for developing innovative, industry-compliant packaging solutions for the Health and Wellness, Specialty Food, Household and Industrial, Personal Care, and related market segments worldwide. Focused on quality, service, and innovation for more than six decades, we now stand poised for national and global expansion.
The objective of this campaign was to drive attendance for an Open House hosted by Comar at their recently $7 million dollar renovated Rancho Cucamonga facility in CA. This was a multi-channel campaign consisting of a “Save the Date,” oversized postcard, and a dimensional mail invite with bottle cut out. Both mail pieces contain a PURL to make responses each to capture and track. Campaign achieved a 9% response rate for open house event.
Project pieces included the following: Save the Date Oversized Postcard, Dimensional Mail Invite, Sales Handout and Banners/Signage at event.
Save the Date: 12x15 Oversized Postcard on 16pt. Mirri Board printed 4cp/4cp + White
More About Integrated Campaigns
Invitation: Bottle was printed on PETG Clear .060 thick and then Contour cut to bottle shape. Bottle was then adhered to a variable insert printed on Mirri Board. Additional insert was printed on Pearlescent Ice Cover and then all components were inserted into a clear envelope for mailing.